Establishing a new business can be a frightening, yet rewarding, adventure. Regardless of your industry, exposing your brand can help you to reach the clients that you want and can really reinforce client relationships.

Having a launch event will allow you to introduce your business, your brand, or your new product line to the public, and can ensure that you get the publicity you need to forward your start-up.
Here are five ways in which hosting a launch event can have a real impact on your start-up:
Face-to-face conversation
Meeting people face-to-face, and being able to directly communicate to them what your brand is and what services your business can provide, will really help you to cement client relationships that can last long into the future.
For many people, communicating with others face-to-face can really help in establishing long-term business relationships. It’s important for your clients to see who they are potentially doing business with so that they can build trust around your brand. With all of this in mind, it’s a good idea to use a launch event as a networking tool and to take advantage of all the contacts you can make.
Press coverage
Inviting the local press to your launch event can help you to get your brand out to the prefect audience. Make sure to invite local journalists to your event ahead of time. You can ask them to take some photos of the event and to conduct an interview with you, as the business owner, or with anyone else you may think relevant. Alternatively, you can also send a pre-prepared interview, as well as some photos of the event, to journalists and bloggers and ask them to put a short article together which sums up your business and the services you offer.
Social media exposure
Encourage attendees of your launch event to get involved with social media by providing ways in which they can post to their social media accounts. Get a printed Instagram board designed, or host a Twitter competition, all the while ensuring that your social media handles are always visible. Encourage your guests to post photos of the event and to follow your business social media accounts.
After your event, make sure to follow attendees and potential clients back on their social media platforms. This will guarantee that you stay connected with people and will encourage brand loyalty.
Show off your business vision
A launch event is the perfect place to show your guests who you are and what your business has to offer. Use this event as an opportunity to showcase your brand and its values to your attendees, giving them the chance to get a personal insight into what your start-up is all about.
Make your event memorable
Once your successful launch event is over, it’s important to start thinking about how you can turn guests into clients. Giving you attendees a few freebies, anything from branded pens to business cards, before they leave your event can help your business stick in their minds. Make sure to include your company logo, your contact details, and your social media accounts on everything you give away. This will help potential clients get in touch with you when they’re ready to do business.

How can Berley help?

Berley are chartered accountants that are dedicated to helping small businesses with all their accounting and financial needs. No two businesses are the same and we pride ourselves in offering services that are tailored to your specific brand.
As well as providing personal business assistance and supporting you through any financial worries you may have, we can also help you to arrange how to finance your launch event by offering funding advice. Having a start-up company means that organising a launch event can catapult your brand into the future, ensuring that you get the most out of being a business owner.
To find out more about how we can help you to manage your business accounts and plan for a launch event, call us today on 020 7636 9094.